<< Itaewon Revisited | Main | Magnificent Failure >> September 25, 2005 >> Engrish
Check out my new toaster oven. In part, I bought it because it was the cheapest of All The Toaster Ovens (about 20 bucks). But in another, more amusing part I bought it because it proudly proclaims "Living Essence & Feeling" on the box. I have no idea what the hell that's supposed to mean but it sounds magnificent. I will now cook chicken nuggets embued with living essence: chicken nuggets that will be the very elixir of life. Korea has an entertaining habit of combining English with Hangul to spawn some very bizarre results. Jesus Loves dumplings. Lounge Bar poisoning. Helpful signs that say INFORMATION in English, followed by the actual information which is, of course, all Korean. I get the feeling that most products and signs have a snippet of English advertising because it's supposed to be cool and worldly, not because, you know, it makes any kind of sense at all. Most people here probably just see it and say "Ahhh... English. Very good, very good," so I think maybe the advertisers get lazy and throw up the first English words they can think of. The results are usually not very good, but a source of endless amusement nonetheless. Posted by Chris at 11:07 PM >> Commentations (3)
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